Child and father learn about LifeBoard

Anyone can drown.
No one should.

It's very simple: At LifeBoard ApS, we have a vision to create the world's safest beaches.

Our goal is to reduce the number of drowning accidents at LifeBoard deployments by 50%. We recognize the efforts of civilians in drowning prevention and provide education and equipment to increase beach safety. LifeBoard wants to be a front runner in the research, development and implementation of public lifesaving equipment.

Our mission is to make the best rescue equipment for civilian rescue operations. When seconds can be the difference between life and death, only the best will do.

Photo of WaterSmart event

Values & Goals

At Team LifeBoard, we never stand still. The world is constantly evolving, which is why we are constantly optimizing and further developing both our products and work processes. We want to create safe beaches without leaving a negative footprint, which is why we actively work with the following Sustainable Development Goals.

Health and well-being

World Goal 3

Problem

Every year, more than 30,000 people in Europe lose their lives to drowning. In Denmark alone, we have estimated that 16,000 people experience near-drowning every year. But it doesn't have to be this way, andwe can change it together!

Drowning accidents can be stopped by providing buoyancy to the victim, and it must be done quickly as drowning can happen in less than a minute. Early intervention by civilian beachgoers can save drowning victims from permanent injuries and fatal drownings. However, rescue equipment is often neither available nor attractive, which can lead to risky rescue operations.

What do we do?

LifeBoard ApS aims to reduce drownings by increasing the safety, training, success rate and use of rescue equipment for civilian rescue operations. In this way, drowning accidents can be stopped before they have lasting or fatal consequences for both families and society.

Specifically, we have developed the most optimal civilian rescue equipment on the market. In addition, we collaborate with local associations, schools and universities to create more knowledge and to educate children and young people in water safety. This way, we add data and evidence to the field of water safety and actively use this to teach children and young people in particular how to act safely in open water.

Responsible production and consumption

World Goal 12

Problem

Increased production, processing of materials and transportation can create unnecessary emissions if not done carefully.

What do we do?

LifeBoard is designed, developed and produced locally in Denmark. This means no unnecessary transportation and a full overview of how the product gets from the mold to the water's edge.

We are continuously working to reduce material consumption and to incorporate recycling options into our practices without compromising safety and product life.

GPS tracking reduces vandalism and makes it possible to locate lost equipment. This means that while other rescue equipment is stolen or disappears from the beach, our equipment can always be tracked and found again, eliminating the need to replace it with new equipment.

Furthermore, all loose parts are easily interchangeable to maximize product lifespan.

Life in the sea

World Goal 14

Problem

There is no doubt that there is a huge waste and plastic challenge in the ocean. The beach also provides a very clear insight into this with the waste that washes up on the shore. Fortunately, there is a great focus on solving the challenge from both private citizens and the public sector, and we at LifeBoard naturally want to contribute to making both the sea and the beach cleaner.

What do we do?

We are therefore actively working to develop and demonstrate how recycled plastic from, for example, fishing nets can replace parts of the plastic we use in our LifeBoards. Recycling plastic in a safety product is far from an easy task, as we have to set high quality requirements for our product. For every kilogram of virgin plastic we can replace in LifeBoard, approximately 82 % less CO2 is emitted. We hope to contribute to fewer fishing nets and thus less waste ending up in the ocean by creating an economic incentive to recycle the plastic. At the same time, we want to push the boundaries for the use of recycled plastic and inspire citizens to make an effort to keep their local beach clean.

Illustration of the lifecycle of a LifeBoard 

A beach with LifeBoard® is a safer beach

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